In today’s digital age, control over information largely rests with a few powerful tech companies, impacting media's core values. Partho Dasgupta draws attention to Google and Meta’s role in defining content accessibility and visibility. Google, which dominates search engines globally, has become indispensable to news outlets, dictating traffic and revenue generation. However, this dependence has led to a decline in search quality, with significant stories often overshadowed by sponsored content.
Dasgupta emphasizes the need for alternative platforms to break free from Big Tech’s grip. Highlighting India’s over-reliance on foreign platforms, he stresses the importance of developing indigenous technologies. Without this, the media risks losing control over content distribution, compromising the diversity and quality of journalism.